Blackheath Products completes fleet rebranding programme

Blackheath Products, a supplier to the construction and furniture industries, has completed a major rebranding programme of its fleet of DAF trucks.

Graphics Depot, a division of Wednesbury-based Bevan Group, removed the existing liveries and applied its customer’s latest design to 16 trucks that were already in service.

Halesowen, West Midlands-based Blackheath Products is a £28 million turnover business that supplies decorative laminate, melamime-faced boards, solid surfacing and acrylic panels to the construction industry, as well as worktops, sinks and flooring to kitchen and bathroom retailers.

Blackheath Products runs a fleet of 19 DAF rigid trucks, which are contract hired from Ryder. All have curtainside bodies built and liveried by long-term supplier Bevan Group.

Most of the operator’s trucks are 7.5-tonners, although Graphics Depot also rebranded six 18-tonners, three of which have sleeper cabs. The three oldest trucks on the fleet were excluded from the programme, as they are now being replaced with new vehicles.

The rebranding project entailed removal of the old liveries from the cabs and rear doors, prior to ‘mopping and polishing’ to obscure all trace of the previous design. Graphics Depot also printed, laminated, cut and then applied the new decals, and supplied and fitted replacement curtains.

It used the latest polymeric DPF 4550GTX film from Arlon for the decals. Purpose-designed for flat-sided vehicle applications, this employs a light grey adhesive which helps to cover existing graphics or darker substrates and offers a long-term bond.

It was crucial to Blackheath Products that vehicle downtime should be restricted to a minimum. Transport Manager Mick Greensill worked closely with Graphics Depot’s head of department Colette Smith to put together a timetable, under which the materials were in place and fitters stood ready to rebrand two vehicles on a succession of Fridays, the operator’s quietest day.

“Bevan have always done a good job for us, building bodies which are fit for purpose and stand the test of time,” said Greensill. “So, having decided to update the fleet with our new branding, it was only natural that our first call was to Graphics Depot.

“Colette and her team took the project on and worked hard to ensure there was as little disruption as possible to our business. We’re very pleased with the results, as the vehicles look great, and we’ve had a lot of positive feedback from customers.”

Bevan Group has provided vehicle livery services for many years, but this was re-launched under the Graphics Depot name in 2019. While its core business remains vehicle graphics and fleet liveries, including creative design, it has also branched out into exhibition graphics, wall coverings and paint protection.

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Dan Parton
Dan Parton
Dan Parton is a former editor of Truck & Driver, the UK’s biggest selling truck magazine. He is now writes for The Van Expert and The Truck Expert.

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